

Construction Store Branding
Visual branding, Logo Design, Social Media Content Creation, Motion Graphics Explainer Videos, Photography, Illustration, Copywritting, Mascot Design, Marketing Print Materials (Catalogs,Posters, Flyers)
A brand identity project for a Construction Store

About
Comercializadora Nuevo Yucatán S.A. de C.V. is a leading distributor of construction materials and tools, strategically located in Southeast Mexico. With a steadfast commitment to excellence, they strive to offer customers products of the highest quality at competitive prices. Their dedication to superior customer service sets us apart in the industry, ensuring that every interaction is characterized by a customer-first approach.
With more than 40 years of experience in the market, Comercializadora Nuevo Yucatán has built a reputation for reliability and trustworthiness. Their network includes five points of sale throughout the state of Yucatán, making construction products easily accessible to a wide range of customers, from large construction firms to individual contractors.
Additionally, the knowledgeable staff is always ready to provide expert advice and support, helping customers find the right solutions for their projects.
At Comercializadora Nuevo Yucatán, they are more than just a supplier; they are a partner in your construction endeavors. Their mission is to contribute to the growth and development of the construction industry in Southeast Mexico by providing top-notch products and unmatched service. Whether you are embarking on a major construction project or a small renovation, you can count on them to deliver the materials and tools you need to succeed.

Typography
Color Palette

Logo

Print Materials (Catalogs,Posters, Flyers)
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Social Media
Content
Zagu Zarigueya Constructora
Mascot Design
Meet Comercializadora Nuevo Yucatán’s trusty mascot, Zagu Zarigueya Constructora, the cornerstone of their construction business. With his hard hat on and tools in hand, Zagu embodies the commitment to quality, safety, and craftsmanship. He's always ready to lend a helping hand.

Explainer Videos
Video Tutorial: Mortero
Mortar is a fundamental building material used to bind bricks, stones, or other masonry units together in construction projects. Composed of a mixture of cement, sand, and water, mortar provides strength, durability, and cohesion to structures, forming a secure bond between individual elements.
Video Tutorial : Pegazulejo
Pegazulejo" is a type of adhesive mortar specifically designed for fixing ceramic tiles or similar materials to surfaces such as walls or floors. It is commonly made of cement, sand, and additives to enhance its bonding properties and workability.
Video Tutorial : Masilla
Masilla, known as putty or filler in English, is a versatile material used primarily in construction. It typically consists of a combination of substances like calcium carbonate, linseed oil, and/or synthetic resins. Masilla is employed to fill gaps, cracks, holes, and imperfections in surfaces before painting or finishing.

Picture Gallery

